Kidsinit / Youtopia
Target Market / Poster Girl
This little blue-haired lady just made a killing on the market…
A whole new meaning to the word "Average"
The Dow Jones K.I.D. Index
(Kinder Independence Development)
Real information on real issues, so kids can make real decisions…
Who is this kid anyway? This year she packed a $700 billion economic punch.*
The buying power of "Kid"
$500Bworth of product purchases she influences
$144Bthat she spends directly
#1up-and-coming customer / stockholder of your company
Nowestablishing the brand loyalties and buying habits that will build — or bury — you
* Figures as cited in the original 1996 business plan; presented here as historical context rather than current market data.
- She wants to be met on her own turf
- She wants to know who loves her, and what sub-20 causes they support
"The flow of information can determine the success or failure of a generation"
Wake up
smell The Future